Placemaking

Highland Redevelopment Highland is re-using and re-invigorating the entire 1970’s-era regional shopping mall into an innovative learning center and transforming the surrounding surface parking lots into a vibrant, urban mixed-use district to create a premier destination for lifelong learning, living, shopping and entertainment.​ The award-winning project’s development team worked closely with stakeholders and community leaders to create a project that benefits residents throughout the region, supports surrounding neighborhoods, protects the environment, and honors the site’s history.

The Bell District will transform Bell Boulevard into a vibrant, walkable destination that serves as the heartbeat of Cedar Park. As a public-private partnership between RedLeaf and the City of Cedar Park, this unique mixed-use development has been designed with true revitalization in mind to restore and reimagine one of the oldest primary corridors in the city. Filled with local restaurants, retail and recreational options, The Bell District will be a destination that brings people together as a daytime getaway and your nighttime escape.

The PDC is located in the Highland development and now serves 1,000 city employees, in addition to functioning as additional public civic space open for use. The City of Austin purchased the building from RedLeaf and Ryan Companies upon completion, which saved the city an estimated $30 million and two years of construction time if they had chosen a more traditional process of developing a municipal facility.